There are exactly 2 reasons to use marketing automation software…

  1. Identify prospects whose timing is changing to your advantage
  2. Build a relationship with the prospects whose timing is yet to change
    so they think of you as a great option when their timing does change.

Number one above is accomplished with website visit monitoring, sales alerts, and lead scoring.
Number two is accomplished with lead nurturing.
Marketing automation platforms, like Net-Results, where I’m founder & CEO, have a large number of features beyond those I’ve just mentioned. Those features are great, but they serve to make the marketers life easier in the pursuit of the two goals above.
Drag & drop landing page builder? A very nice convenience.
Responsive email templates? Those will save you a ton of time.
Web form builder? Great to use – they make your days more efficient.
Success with numbers 1 and 2 above? A game changer for your business.
More here.

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Michael Ward

I'm founder & CEO @NetResults, the 1st choice of people buying marketing automation for the 2nd time.