Like any good software system, marketing automation is all about increasing efficiency & productivity for teams; however, the term “productivity” can appear vague, at best.
That’s why we want to break down exactly how marketing automation can (and will) increase your team’s productivity in 2022 and beyond!
51% of companies are now using marketing automation, and you best believe they’re reaping the productivity (not to mention increased revenue) rewards — let’s talk about what it can do for you.
1. Marketing automation is mundanity’s kryptonite.
Marketing and Sales are notoriously fast-paced and creative industries, so fittingly, they typically attract individuals who thrive in high-pressure, ever-changing environments.
We’re all adrenaline junkies at heart, right? Who doesn’t enjoy the thrill of finding and nurturing a brand new lead? We live for it!
But what absolutely kills a creative problem-solver’s buzz? Mundane, day-to-day actions and activities.
This is where marketing automation not only increases productivity, it changes the entire dynamic of your marketing and sales teams.
Marketing automation takes care of managing routine tasks, meaning these two creative teams are free to focus on the things they truly care about: generating leads, closing deals, and driving strategy.
Marketing automation allows your employees to do more of the things they love, and less of the things they don’t.
Feeling inspired to take the leap and learn more about marketing automation? Download our free Marketing Automation 101 Guide!
2. MA says, “Stop wasting time on unqualified leads”
Thanks to marketing automation’s fabulous lead scoring capabilities, you and your team can wave “goodbye” to the time you traditionally spent nurturing unqualified leads.
I know, it’s painful to think about the time that was wasted in the past, but we’re not looking back — we’re marching forward thanks to MA!
Speaking of marching forward, why not kickstart your lead scoring journey right here and now?
Find out if a lead is qualified and worthy of your nurturing with our free Lead Scoring Worksheets! These worksheets will help you:
- Create, develop, and hone your lead scoring strategy
- Indentify the attributes, behaviors, and activities that determine sales-readiness in your funnel
- Understand lead scoring front to back with clear instructions & real-life examples
Download your free set of worksheets here!
3. Keep the customers you already have thanks to MA
We all know how difficult it is to obtain a new customer — wouldn’t you rather keep the ones you have and reduce customer churn?
After all, acquiring a new customer can cost five times more than retaining an existing one…yikes!
Talk about a productivity killer.
Thankfully, marketing automation allows you to track your current customers’ behavior and segment them accordingly — meaning, you can tailor your content toward their specific needs and interests.
The more personalized the content, the better the customer retention rate overall.
Keep current customers interested and engaged with personalized, valuable content. It’s guaranteed to reduce churn and boost overall customer satisfaction.
4. Entire Funnel = Automated
This is easily one of the greatest productivity boosts for any marketing and/or sales team!
Automate your sales and marketing funnels (big or small!) with the help of marketing automation and watch your productivity rate soar. Sure, it sounds cliche, but the proof is in the pudding — the productivity difference between automated and not-automated funnels is staggering.
Want to learn how to best optimize a conversion funnel? Read one of our most popular Quora answers here.
Marketing automation is productivity’s BFF! If you’re looking for more ways to boost efficiency and increase productivity in 2022, don’t forget to check out our hefty collection of Resources here.
Cheers to your success!
Lexie Robbins
Digital Marketing Specialist
