The lack of certainty. It’s a total pain in the arse.
My company has been “breaking out” so to speak with relatively rapid growth. This has led to rising levels of resources to put back into marketing.
But where to put them?
If we do A, B, and C, will we hit our goals? Maybe. Hopefully. We think so.
That kills me.
Not that those are the actual answers I hear from the marketing team. We speak in terms of cost per lead and customer acquisition and such as you’d expect. If a marketer guarantees me a result I’d think they were off their rocker anyway 🙂
And I say all this as the founder/CEO of a marketing automation software company (Net-Results – we compete with Marketo, Pardot, Eloqua, HubSpot and the like).
So even from the “inside” of a growing company that provides marketing technology to marketers – yes, uncertainty still exists. It’s just part of the game.
