How to Optimize Your Marketing Automation

How to Optimize Your Marketing Automation

Marketing Automation is about three things: people, processes, and bottlenecks. It’s a little bit abstract right now but stick with me and we’ll tackle how to optimize your marketing automation implementation! While every business is different, marketing...
How To Ace B2B Lead Scoring

How To Ace B2B Lead Scoring

B2B Lead Scoring can be an incredibly effective tool when implemented and managed well — and we’re here to tell you all about how to make that your reality! What is B2B Lead Scoring? Want easy definitions of more Marketing Automation Terms?Check out the...