How do you optimize a conversion funnel?

How do you optimize a conversion funnel?

What an awesome question (and one that a lot of people aren’t thinking about!). So how do you optimize a conversion funnel? 4 easy steps: Define the steps in your conversion funnelGather data on conversion rates between each stepIdentify the bottlenecks in your...
Who needs marketing automation?

Who needs marketing automation?

The question of who needs marketing automation can be answered with one simple followup question: Do you have prospects who aren’t buying what you sell right now, but will buy within the next 3 years (from you or one of your competitors)? If your answer is...
Net-Results Platform Updates – June 28, 2019

Net-Results Platform Updates – June 28, 2019

Dynamic Content for Emails Begins Phased Rollout We’re excited for you to see and use the fantastic Dynamic Content capabilities we’ve added to the drag & drop email builder! We’ll be rolling this out in phases. You’ll see a notification in...
Platform Updates – May 24, 2019

Platform Updates – May 24, 2019

Busy days here in Denver, Colorado (where the weather is messing with millions of heads used to much more sunshine than we’ve been seeing lately <grumble>). We’re gearing up for the release of massively improved Dynamic Email Content capabilities....