Where are you from?

I grew up in the beautiful Netherlands close to the city of Utrecht.

Where did your career start?

After getting my Master’s in Ancient Culture (very relevant, I know) I joined a small business selling time management training as a marketer. I spent the next decade in various marketing positions (a lot of them in a freelance role, and focused on marketing automation implementation and training) and ultimately ended up with a demo with Net-Results – which I instantly loved. Fast forward a year later, I joined Net-Results as Director of Revenue, where I’m uniquely positioned to put my industry knowledge to use in helping this company grow and thrive.

Do you believe in any conspiracy theories?

Just the one where I’m convinced my colleagues don’t actually believe the Netherlands is a real country.

[Side note: we definitely know it’s a real country… it’s just too fun to see Henrik get defensive about the legitimacy of his motherland.]

What’s your favorite part of your job?

There’s a lot of communication needed in my job. Between the team members, the different teams and departments in the business, between leadership. I get a mental kick out of getting on the same page with people and feeling that gust of enthusiasm that comes with that. As in, we’re all agreed this is where we need to go, let’s go and do it. And then making it happen.

What’s your walk-on song? (IE you’re up to bat and need to be pumped up)

Raise Your Hands by Bon Jovi

When are you most productive? Are you an early bird or a night owl?

I come in early, I like to be the first one in the office. I love the silence and getting some strategic thinking out of the way before people start coming in. I’m fairly useless at night in contrast.

What can we find you doing on Saturdays?

Launching my kids from the trampoline in the backyard.

How is your day at Net-Results mostly spent?

– Meetings / getting people on the same page.

– Practical administrative work and planning.

– Strategic thinking.

– Writing articles or other content.

– Talking to customers, partners and potential customers.

What advice do you have for marketers?

Listen to sales. We talk to a talk of marketers here at Net-Results (they are our customers, after all) and this theme keeps coming back: the war between sales and marketing. And I don’t understand the animosity at all. For me, getting input from sales is how I know what’s working. The kind of leads they’re getting, what prospects say during demos – I take all that and apply it to our messaging and materials. It’s how we adjust course when it comes to qualifying leads. I think marketing and sales want the same things and should be best friends. And when it comes to marketing automation, I advise marketers to really focus on what you’re wanting to get from it. Sometimes we get marketers come to us with immense laundry lists of what they think they need. The truth is that marketing automation is not about shiny stuff (shiny as it can be) but about generating revenue from new and existing customers. You need to focus on the stuff that helps you move the needle – and less on that one feature you think you need (do you really need to upload custom fonts in order to make that campaign successful? No, you really don’t).


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Sarah Augustinsky

on the books: digital marketing specialist — more commonly known as: sass master extraordinaire