Marketing automation is a game-changer for B2B businesses, allowing them to streamline their marketing efforts, reach their target audience more effectively, and ultimately drive sales.

But with so many options and strategies to choose from, it can be overwhelming to know where to start.

That’s why we’ve put together a list of the best ways to use marketing automation for B2B businesses!

So without further ado, let’s jump right in with point #1…

1. Lead Nurturing

Let’s face it, not all leads are ready to buy right away.

That’s where lead nurturing comes in — using marketing automation to stay top-of-mind with your prospects and gently guide them down the funnel. Set up automated email campaigns that provide helpful information, answer common questions, and offer case studies or testimonials to build credibility.

We have a great, free guide all about Lead Nurturing — click here to download it!

And don’t forget to sprinkle in some personality to make your emails stand out from the sea of generic sales pitches.

2. Account-Based Marketing

If you’re targeting specific accounts or industries, account-based marketing (ABM) can be a highly effective strategy.

Use marketing automation to personalize your messaging and content for each account, and target them with ads on social media or other relevant channels.

We have a fantastic, thorough guide all about marketing automation for ABM. Snag your copy by clicking this link.

And who knows, maybe you’ll even get a shoutout from a delighted customer on Twitter — just don’t forget to retweet it with pride.

3. Event promotion and follow-up

Whether you’re hosting a webinar or attending a trade show, marketing automation can help you promote your event and follow up with attendees afterward.

Use email campaigns to build anticipation for the event, share relevant content beforehand, and provide information on how to access the event or booth.

Looking for ways to promote & advertise your upcoming webinar? We gotchu. Click here to read our blog post all about webinars.

And don’t forget to follow up with attendees afterward, thanking them for their time and sharing any relevant resources or next steps.

4. Upselling and Cross-Selling

Once you’ve landed a customer, marketing automation can help you maximize their value by upselling or cross-selling related products or services.

Use targeted email campaigns or personalized recommendations on your website to suggest relevant offerings based on their purchase history or behavior.

And if they do end up making another purchase, be sure to celebrate with a GIF or meme to show your appreciation. Remember, personalization reigns supreme in the world of marketing!

5. Lead Scoring

Not all leads are created equal, and marketing automation can help you prioritize your efforts based on who is most likely to convert.

Use lead scoring to assign a point value to each lead based on factors like job title, industry, website activity, and engagement with your content.

As you may have already anticipated, we have a guide for lead scoring, too!

This will allow you to focus your attention on the leads that are most likely to turn into customers, while still keeping an eye on the rest of your pipeline.

As you can see, marketing automation offers a wide range of benefits for B2B marketers just like you!

There’s no time like the present to purchase and implement marketing automation. Feel free to schedule a Discovery Call with our team to learn how Net-Results Marketing Automation can (and will) aid in your future B2B marketing efforts.

Cheers to your success,

Lexie Robbins

Marketing @ Net-Results

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Alexis Robbins

a seasoned copywriter, digital marketer, and social media connoisseur. Enjoys: anti-jokes, David Bowie, and mismatched socks.