Driving more traffic to your website is a challenge for most – and one of the ways to do it is through digital advertising. However, many businesses are hesitant to advertising because they don’t know where to get started, don’t have in-house expertise or just don’t trust that there with be positive gains.
There is huge growth happening in the space though, which indicates that businesses are trusting these advertising tech platforms.
advertising tech platforms
As a #martech company, we know that our friendly counterpart #adtech companies are also key in helping businesses grow. Today we wanted to give a shout out to a few gems that we wanted to share with you:
The Search Monitor – The Search Monitor provides real-time competitive intelligence to monitor brand and trademark use, affiliate compliance, and competitive advertisers on paid search, organic search, local search, social media, mobile, and shopping engines worldwide.
Key feature: competitive intelligence
Hot Tip: “Many search marketers don’t realize they can see every AdWords offer run by their competitors, and in which cities they ran the offers. Then, it becomes pretty easy to edit ad copy in just these cities to match or beat these offers, and drive more click volume for your business. They offer ‘Free Shipping with a $55 order’ on Fridays in California? Time to offer $45 for your ads to the same people! Voila, you just outsmarted the competition!” (Source: Ken Barber, VP of Marketing, The Search Monitor)


 
Choozle – Choozle is a real-time or programmatic advertising platform that helps you deliver more relevant and targeting advertising. It allows you to deliver your advertising across premium ad networks including Facebook, DoubleClick and Google Display.
Key feature: real-time advertising
Hot Tip: “Creativity builds a fan community faster. Creative messages get more attention and more positive attitudes about the products being marketed from their consumers. In addition, they are more likely to engage the audience and the product advertised. When the audience more engaged, word of mouth increases. More creative campaigns spark more discussion of these ads and thus, extend the audience from just those who saw the campaign.” (Source: Megan Sullivan, Director of Marketing, Choozle. 4 Benefits of Creative for Digital Advertising Campaigns)


 
sovrn – With over one billion ad requests a day, sovrn’s network of independent publishers provides advertisers with unprecedented reach and the ability to engage with difficult-to-reach audiences on the sites they love.
Key feature: owned network
Hot Tip: ​”​It’s a common misconception among publishers that you can’t use multiple ad networks at once. Not only is it not true, we actually encourage it! Integrating with multiple ad networks allows you to leverage their collective scale and demand partners, driving up the competition for inventory and increasing your overall CPM and earnings. One thing to keep in mind when working with multiple ad partners is what metric they’re using for payment.
One of the most commonly used exchanges, Google AdSense, chooses to measure revenue with the metric RPM (revenue-per-mille) as opposed to the more widely used CPM (cost-per-mille). Since Google can still provide CPM it may not seem like a big deal but since these two metrics are measuring different values, it can lead to some confusion when measuring performance. Hopefully this post will help you understand the difference between the two and why CPM is used by most ad partners.​”​ Source (Alex Biale, Digital Marketing, sovrn)


 
Verve Mobile – reach people based on who they are and where they are. More technically, it is a programmatic platform built to power real-time, location-based mobile offers for channel partners including includes location targeting, offer creation and management as well as access to broad-reach, high-quality and contextually-relevant mobile inventory.
Key feature: location based mobile advertising
Hot Tip: “Tease out the offer before the initial click. Getting a user to tap on a banner is often the greatest challenge. Today, a user must tap a small mobile banner, usually 320×50 pixels, to expand to full screen. However, what if you are able to get that user to tap by showing teaser messaging, giving the consumer a taste of what is to come?Using auto-expand technology, the ad grows to 200 pixels in height, subsequently fading back to its original 320×50 pixels size. A three-second teaser grabs the user’s attention before the first view, ultimately enticing them to tap and learn more.” (Source: How Location Became The Tail Wagging The Future of Mobile Ad Creative)


 
LiveIntent – is an advertising platform focused on email ads that decides what ad to serve at the time the email is opened, making sure the right ad reaches the right person, right when they’re paying attention.
Key feature: email advertising focus
Hot Tip: Here’s a tip on how creatives can enhance their creatives by thinking about programmatic… creatively. (Source: Nicholas Dujnic, Director of Demand Generation & Editorial Marketing, LiveIntent)
These 5 #adtech platforms all do something a little different and each can benefit your marketing and sales goals.
Take a look and tell ‘em Net-Results sent ya. 😉
Have an #adtech platform you want to share, just mention it in the comments along with your own hot tip.

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