How important is content marketing for a B2B business?
I saw this question over on Quora and thought it would be a great one to answer here on the Net-Results blog. Why? Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? Content...
Can content marketing increase your website's conversion rate?
When talking about conversion rate it’s important to define what exactly you’re converting. If you’re talking about converting visitors into customers, then yes, content can increase your conversion rate. If your website just sits there and your visitors can’t engage,...
What are some GDPR compliant marketing softwares for lead nurturing and content marketing?
Net-Results (where I’m founder and CEO) is a marketing automation/lead nurturing platform that’s ready for GDPR compliance. At a high level, compliance includes things like… Consent: Net-Results’ website visitor tracking may be set into “opt-in” mode...