Identify, Track and React to Website Visitors

How much do you really know about your website visitors on an individual level? Analytics tools such as Google and Omniture provide great intelligence about aggregate data, but they don’t provide actionable, real-time information about who is on your website – and whether they’re displaying behavior that qualifies them as a lead.

Net-Results provides this individual-level, granular tracking – you can see referral sources, click paths, repeat visitors, length of visit, etc. for a detailed view of how each visitor interacts with your site – even if they haven’t completed a web form.

In many cases, you’ll also be able to see their company name and cross-reference it with one of our integration partners such as Jigsaw or LinkedIn for possible connections. This intelligence can be used to shape outbound calling efforts so rather than making cold calls, your sales team is starting conversations with interested prospects.

What’s more, if the visitor has interacted with an email or completed a web form, Net-Results will capture and store this personally identifiable information (PII). With this information, your visitors are now identifiable leads…and your follow-up efforts can be customized in ways that get you noticed.

Using Net-Results website lead tracking in conjunction with our email marketing tool translates to maximum impact for your marketing campaigns because you can see who is responding – and how they are responding – in real time.