About Rare Space
Rare Space is a Denver-based tenant advisory firm that special- izes in commercial property tenant/buyer representation.
The Challenge
The commercial real estate industry presents a challenge because the buying process is lengthy, expensive, and only executed once every few years. Rare Space’s ideal lead is a C-level executive (CEO, president or controller) but contacting them online proved to be quite difficult even though Rare Space was at the forefront of standard email marketing. Rare Space had been utilizing stan- dard email marketing practices and tools for about five years but lacked crucial intelligence on where they were in the buying process. Once their recipients opened their emails, Rare Space could no longer track the behavior of their prospects, had no way to determine what their prospects were interested in, and where they were in terms of their leased or purchased building.
In our industry, it literally takes just one sale per year for our Net- Results efforts to pay out tenfold. That math makes justifying the expense a no-brainer for us”
- Liz Iracki, Marketing Director
The Solution
By implementing and linking their database with Net-Results, previously anonymous visitors to its site were now revealed to Rare Space in full detail. Rare Space could now determine the web pages that prospects were visiting, the services they were interested in, their status with regards to timeline of purchase or lease, etc—enabling Rare Space to contact prospects at the height of interest.
Results, the previously anonymous visitors to their site from their e-mail campaigns were now re- vealed to them in full detail. The company now had insight into the behavior of each and every one of their campaign recipients, simply by sending their campaigns out through Net-Results. They could now determine which components of the site their prospects were visiting, the services they were interested in, their status with regards to timeline of purchase or lease.
The Outcome
One of Rare Space’s newest prospects generated from Net-Results expressed to them that she would have never known they were a boutique operation, as they seemed to have the collaborative tools and understanding of a much larger firm. By using Net-Results, Rare Space has:
• Increased contact with potential clients and re-energized their database
• Monitored the activity of their current clients to determine their purchase timeline
• Recognized the opportunity for increasing ROI on its email marketing
To learn more about Rare Space, visit www.rarespace.com. If you are interested in finding out more about Net-Results or its partner program, please visit www.net-results.com or call us at 877.946.4487 today.
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