About Prime Technologies
Founded in 1988, Prime Technologies develops calibration and maintenance management software. With very specific solutions, Prime Technologies caters to a niche market with only a handful of competitors. The company serves a variety of industries, including pharmaceutical, aerospace utilities, general manufacturing and medical.
Until 2004, Prime Technologies relied on traditional media to generate new leads such as print ads, trade show marketing, brochures, referrals and word of mouth. When Adam Miller joined the team in 2004, he focused on expanding the Prime Technologies website and using pay-per-click and organic search engine optimization to shift the website from a two-page online brochure to a 100+ page lead generation source. With the new online presence and internet marketing strategies in place, Prime Technologies rapidly increased its online lead flow from 1-2 per week to 1-2 per day!
The Challenge
Even with boosted lead flow from its new online initiatives, Prime Technologies continued to face challenges in building a sustainable leads pipeline. Website inquiries were often made by the potential end-user as opposed to the person making the purchase so identifying the appropriate decision-maker could be difficult and time-consuming. Additionally, similar to many SMBs, Prime Technologies faced resource allocation constraints that made it critical for marketing dollars to generate quality leads and for the sales team to spend their time on the most qualified ones.
Perfect Timing
About three years ago, shortly after Adam had concluded an online marketing meeting with the CEO of Prime Technologies, Adam received a phone call from Net-Results, asking the question, “How valuable would it be for you to know who was visiting your website and exactly where they came from?”
Adam agreed that this information would be invaluable, so he signed up for a free trial of the platform. As he examined the granular data that merged visitor data, lead sources, page views, number of visits, etc, he became hooked on the intelligence—as did his boss who was equally impressed.
The Right Solution - Net-Results
These days, Net-Results has dramatically changed the way Prime Technologies processes website information and tracks its marketing activities. Prior to implementing Net-Results, Prime Technologies could not easily associate traffic sources and pages accessed with specific visitors. Net-Results makes accomplishing these tasks easy and automated. Prime Technologies is also able to gauge the effectiveness of SEO efforts and PPC campaigns.
In addition to using the visitor tracking to monitor and measure online campaigns, Prime Technologies uses the website visitor data in its offline, outbound calling campaigns. After seeing a company name in Net-Results, the sales people at Prime Technologies can now call these visitors and initiate more meaningful conversations based on the site visit intelligence. These “smarter” initial conversations often help turn web visitors into more qualified leads, and ultimately, sales. Prime Technologies also sets alerts via Net-Results so the sales team receives real-time notifications when leads are on the website or fill out a form—which leads to faster follow-up and improved conversations.
Bonus Benefits of Using Net-Results
In addition to these benefits from implementing Net-Results, Prime Technologies realized a few other, less-expected bonuses by using Net-Results. When their website hosting provider experienced technical issues, the Prime Technologies website forms appeared online and fully functional but notifications were no longer routed to the appropriate personnel. By cross-checking visitors in Net-Results, Prime Technologies noticed the discrepancy and was able to quickly resolve the issue with their hosting provider.
Using Net-Results, Prime Technologies was also able to determine that a competitor was fraudulently clicking on their PPC ads. By documenting the click fraud through Net-Results over a 30 day period, Prime Technologies was able to show the information to an attorney, and subsequently force the competitor to stop clicking on their ads. Stopping this competitor’s click fraud saved Prime Technologies a lot of money and aggravation.
Conclusion
By implementing Net-Results, Prime Technologies has: Utilized more robust tracking for site visitors, activities and lead sources at a granular level Integrated the website intelligence with traditional marketing activities such as outbound calling for enhanced success Set real-time alerts so sales can follow-up with leads at the height of interest and engagement Found additional, unexpected benefits from tracking its site metrics and visitors at such a detailed level
To learn more about Prime Technologies, visit www.primetechpa.com. If you are interested in finding out more about Net-Results or its partner program, please visit www.net-results.com or call us at 877.946.4487 today.
Unlock the full potential of your website. Get started with Net-Results today! Click Here