Abstract
Andrew Hunt, CEO and Founder of Inbound Sales Network, is a fairly recent addition to the Net-Results partner ecosystem. With a marketing strategy based on qualifying each lead via multiple touch-points, the Net-Results platform has helped streamline lead qualifying and nurturing.
About InBoundSales.net
Andrew spent more than 10 years running a successful graphic design agency before he moved to Toronto, Ontario, where he continued his career path in marketing and sales management. While he enjoyed these roles, Andrew grew frustrated with the recurring challenge between sales and marketing of what, exactly, defined a qualified lead. Over the next few years, Andrew developed a multi-touch lead nurturing process that resulted in 1 out of every 9 client contacts becoming a successful forecasted opportunity – an amazing improvement from 1 out of 66! Andrew parlayed his expertise and knowledge into founding Inbound Sales Network in early 2010.
In my research of marketing automation providers, I really appreciated how quickly my clients can be up and running with Net-Results. Many tools seem overly complex and require a tremendous amount of set-up time, which is frustrating for me and the client.”
Bridging the Sales & Marketing Chasm
Based on Andrew’s experience, Inbound Sales Network works with customers to overcome the disconnect between how sales and marketing characterize a qualified lead. By asking sales to tightly define their lead parameters, and then having marketing implement multi-touch campaigns, Inbound Sales Network’s clients receive leads that are in the buying phase of their decision-making process. Additionally, Inbound Sales Network understands that relevancy is one of the fundamental keys to creating communications that resonate with prospects. To that end, Inbound Sales Network employs rigorous database segmentation strategies to ensure the right message is hitting the right prospect – at the right time.
Choosing to Partner with Net-Results
With these methodologies and strategies in place, it was a natural choice for Inbound Sales Network to turn to marketing automation to streamline multi-touch communications and associate lead information with website and email activity. Andrew researched several marketing automation providers online and found that Net-Results really addressed his clients’ need for customized communication based on their personal buying process. Much like the premise behind Inbound Sales Network that no two leads should be treated identically, Andrew appreciated that Net-Results offered customized packages based on his clients’ needs and expected platform usage. Additionally, the robust segmentation and conditional statement features within the Net-Results platform enabled Inbound Sales Network to create very specific subsets of data within lead lists.
Seeing the Future with Net-Results
The level of customer support I have received from Net-Results has been great. I know they are working hard to make me and my clients shine.”
By integrating Net-Results marketing automation into his clients’ sales and marketing strategies, Andrew has zeroed in on a scalable way to treat each prospect uniquely, and customize communications based on an individual’s behavior and actions. As a partner with Net-Results, Andrew appreciates the level of customer support and the team’s willingness to evolve and update the platform to keep pace with clients’ needs and the marketing automation landscape.
If you are interested in finding out more about Net-Results or its partner program, please visit www.net-results.com or call us at 877.946.4487 today.
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