Abstract
Steve Juedes, founder of Direct Hit Marketing, has been working with Net-Results since 2009 as both an end-user and partner. The Net-Results platform has filled an important need for Steve as both a sales person and a business owner—to close the loop between his own company’s sales and marketing and provide his customers with a way to execute more effective marketing programs.
About Direct Hit Marketing
In business for over 18 years, Direct Hit specializes in using cutting-edge data analysis to help its clients locate and market to their ideal target customers. Direct Hit has evolved over the years to become an industry-leading provider in list management, data integrity and analysis, independent list brokerage, online marketing and off-line direct mail. Working with both B2B and B2C clients, Direct Hit offers comprehensive marketing services to ensure all efforts are on-point, coordinated and measurable. Even more importantly, Direct Hit emphasizes making a positive contribution to its customers’ bottom-line ROI by using smarter, more targeted marketing systems such as Net-Results to help its clients stay ahead of the competition.
Opportunity to Close the Loop
As experts in the fields of web performance analysis and database management, Direct Hit consults with clients of all sizes to learn and address any and all marketing challenges. Especially helpful in assessing overall marketing campaign health, Direct Hit asks clients, “How is your web marketing working and what tools are you using to track its effectiveness?”
I love the team at Net-Results—the responsiveness, level of customer service, and that our clients have spoken very highly about the product. On scale of 1-10 with 10 being the highest, I’d rate Net-Results’ support as 10.”
In many cases, the prospects could not provide a definitive answer. Although they were performing web and email marketing, prospective clients lacked a clear-cut way to measure the effectiveness of their efforts. While they could drive traffic to their website with online and offline marketing initiatives, they struggled to connect the dots between lead sources, visitor activity, conversions, etc. Even more importantly, many prospects felt overwhelmed by the task of correlating website visitors’ activities with relevant and scalable follow-up communications.
With these challenges in mind and faced with their own (oftentimes long) sales cycle, Direct Hit began critically thinking about ways to streamline marketing efforts and measure effectiveness to continually improve close rates and maximize response. Direct Hit learned that 60% of best practices marketing companies were planning on exploring marketing automation (MA) in 2010. With core efficiencies of automating communications and creating trigger-based email campaigns, Direct Hit felt that MA would give their sales team, and potentially their clients, a way to engage more prospects and website visitors with relevant correspondence. Additionally, the automated aspect would keep email processes more organized to avoid overwhelming marketing or sales personnel.
Outcome of Choosing Net-Results
After researching providers, Direct Hit chose Net-Results to provide its internal MA platform. With Net-Results, the team at Direct Hit has visibility into prospect activities and behaviors such as website visits, activities and lead sources. Additionally, once a recipient received an email sent through the Net-Results platform, Direct Hit could now identify visitors by name and corresponding contact attributes—and set activity alerts based on key behaviors. The visitor intelligence combined with real-time alerts enabled Direct Hit to follow-up with leads at the height of engagement.
Learn from your own usage as to how powerful a tool Net-Results can be. You really can’t appreciate the power of the solution until you are using it in your own marketing.”
As Direct Hit experienced firsthand the power of contacting leads at the peak of interest by using Net-Results, they identified a synergy between the marketing automation platform and their clients’ need—Direct Hit’s clients were looking for data intelligence and targeted marketing and those goals were well-aligned with the benefits of using Net-Results.
A Partnership Built for Success
In working with Net-Results, Direct Hit has found a solid and supportive partnership. In addition the platform’s ease of use and performance, Direct Hit appreciates Net-Results’ excellent customer service and responsiveness to usability and feature suggestions. When approaching clients about the power of Net-Results, many times Direct Hit simply advises the client to try it and experience the power of the platform for themselves. Once a client gets a taste of the addictive platform intelligence and behaviorally targeted responses, they’re hooked!
To learn more about Direct Hit Marketing, visit www.directhitmarketing.com. If you are interested in finding out more about Net-Results or its partner program, please visit www.net-results.com or call us at 877.946.4487 today.
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