The Superior Concept Driving Outstanding Results
All automation in Net-Results is driven by one single aspect: Segments. It's really quite simple.
You build a Segment that watches for a set of conditions that matter to you. Net-Results continuously monitors your prospect universe to see which of them meets the conditions you've set. When a prospect qualifies for a Segment, Net-Results will take the actions you've tasked it.
Send an email, adjust a lead score, change list membership, schedule a task for the sales rep in your CRM, include the prospect in a report or dashboard, send an alert, offer a whitepaper...
Your one Segment can drive any automation tasks you choose. This is Segment-Driven™ Automation and it offers two distinct advantages to your business.
Segment-Driven™ Automation is Easier.
Competing systems force you to learn and use different tools to complete different tasks: one tool is used to configure reporting, a completely different tool handles lead scoring, yet another tool is used to manage lists and determine who will participate in your campaigns. Want to set up some alerts? You guessed it. Another tool.
You'll love the fact that Segments drive all of these functions in Net-Results. It saves our customers time and effort every single day. And we haven't even mentioned training and getting up to speed.
Once you learn how to build a Segment you've learned 80% of what you need to know to maximize the value of your lead management investment with Net-Results. You're largely free to focus on strategy and process rather than getting sidetracked by poorly conceived technology.
Segment-Driven™ Automation is More Powerful.
Our segmenting engine is truly amazing. Website visitor behavior; CRM opportunity, contact, lead, account & custom fields; interaction with your email marketing efforts; list membership; search phrases; landing page & form interactions... It's all available to you in limitless combination. The bottom line is that you can segment on pretty much anything you want.
And because all automation features are driven by Segments, with Net-Results you'll be able to drive email campaign participation & branching based on anything you want. Score your leads based on anything you want. Drive reports and dashboards based on anything you want. Control CRM task creation, list management, sales alerts and more based on anything you want.
Compare this with the hamstrung sets of predefined conditions our competitors offer, each task with its own separate but limited set of capabilities. This is the choice before you.
A Simple Choice When You Know the Facts
Segment-Driven™ Automation offers you the fastest learning curve, the most user efficient day-to-day usage, the ultimate combination of power & flexibility and the shortest time to ROI.
We hope you choose Net-Results. We'd be happy to hear from you when you're ready.
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