B2B Marketing Resources
Email Marketing vs. Marketing Automation
Often a topic of confusion and erroneous debate, email marketing and marketing automation are two very distinct strategies. Learn more about the two in our detailed abstract.
The 6 Steps to Proper Lead Nurturing
Done properly, lead nurturing creates more educated buyers, helps you better understand their needs, and ultimately translates to more revenue. Here's how to do it properly.
The Fundamentals of Lead Scoring
Lead scoring is one of the most important pieces in a lead management strategy. This guide provides the path to proper lead scoring strategies and techniques.
The Lead Management Guide
Lead management strategy is a continuous process before, during and after implementing your marketing automation platform. This guide describes what to do with your strategy at each step of the way.
The Inbound Sales Funnel
A guide to getting the most out of Inbound Marketing, from a "What is it?" to a "How do I use it?" standpoint.
Marketing Automation with Net-Results
Net-Results is different & better. Learn why.
FunnelVision for Salesforce.com
An Overview of Net-Results' Best-in-Class Salesforce/Marketing Automation Integration
FunnelVision for SugarCRM
Net-Results' FunnelVision is the best marketing automation integration available for SugarCRM.