Taking Lead Management to a New Level.
Marketing automation is all the rage as a "must have" for B2B marketers. But before you jump in the water, make sure you have a sound strategy before and after implementation.
Revenue Begins and Ends With Sound Lead Management Strategy.
The guide, co-written by Net-Results and RPM Demand, a Net-Results Certified Partner, discusses key areas to focus on with your lead management strategy not only before you implement marketing automation but also after implementing and seeing some initial results.