This intelligence can be used to shape outbound calling efforts so rather than making cold calls, your sales team is starting conversations with interested prospects. If the visitor has interacted with an email or completed a web form, Net-Results will capture and store this personally identifiable information (PII). With this information, your visitors are now identifiable leads…and your follow-up efforts can be customized in ways that get you noticed.
Visitor Identification
How much do you really know about your website visitors on an individual level? Stats packages can show you trends but they don’t identify who is visiting your site…and potentially in the buying phase.
Visitor Tracking Strategy
Tracking in conjunction with email marketing translates to maximum impact for marketing campaigns because you can see who and how they are responding – in real time.
See our blog for more on tracking:
Net-Results provides this individual-level, granular tracking – you can see referral sources, click paths, repeat visitors, length of visit, etc. for a detailed view of how each visitor interacts with your site – even if they haven’t completed a web form. In many cases, you’ll also be able to see their company name and cross-reference it with one of our integration partners such as Jigsaw or LinkedIn for possible connections.